Measured quality
Google PageSpeed Insights (22 Oct 2026): SEO 100, Accessibility 99, Best Practices 96, and Performance 98 on desktop and 78 on mobile.
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03 / Pet care · E-commerce · Shopify + Next.js
Paws & Paradise
An end-to-end e-commerce build for a pet-grooming trimmer brand, from identity and storefront design to implementation and SEO.
Overview
Working with a freelance team, I helped take Paws & Paradise from an early product idea to an online store. The work brings together brand direction, interface design, Shopify storefront development, Next.js implementation, and SEO. The project is still active, with new features, improvements, and maintenance continuing as the store develops.
Context
Continuing with new features, improvements, and maintenance.
Skills + tools
How I worked
Skills developed
Tools used
Selected work
What I worked on
Brand direction
Helped shape the visual identity, product presentation, and overall direction for a pet-care e-commerce brand.
Product presentation
Organized the product story and visual presentation so customers can understand the trimmer, its use, and the reason to buy it.
Email template build
Built a branded email template to carry the Paws & Paradise visual identity into customer communications. View the template in the Explore links.
Storefront structure
Designed the storefront around the customer journey, clear information, and the practical needs of an online shop.
Shopify storefront
Worked on the e-commerce experience and Shopify setup that supports the product, browsing flow, and purchase journey.
Next.js implementation
Co-led the web implementation and connected the visual design, front-end work, and e-commerce experience across the build.
SEO + maintenance
Worked on search foundations and continued to improve the store through feature development, refinements, and ongoing maintenance.
Freelance collaboration
Co-led the project with a freelance team, bringing together brand, design, development, and ongoing project decisions.
Contact
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