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01 / Digital product · Growth

Presenton AI

A three-month engagement to establish Presenton AI’s initial marketing foundation.

Status

Selected work

Role

Marketing Specialist · Initial marketing strategy

Presenton AI presentation maker interface
Overview

As a technical marketer, I worked across SEO, content, analytics, social media, email, onboarding, documentation, and automation to create a stronger base for the next stage of growth.

Skills + tools

How I worked

Skills developed
Technical marketingSEO strategyContent operationsAnalyticsAI automationLifecycle email
Tools used
WordPressGA4MixpanelUbersuggestSearch ConsoleMintlifyResend
Selected work

What I worked on

Social media

Set up and supported the LinkedIn and X presence, including onboarding and content direction.

Blogs and landing pages

Worked with WordPress for the blog and built the content foundation across blog, enterprise, comparison, and supporting landing pages.

SEO analysis

Used Ubersuggest and Google Search Console to identify opportunities and guide search-focused work.

Analytics

Worked with GA4 and Mixpanel to strengthen marketing and product visibility.

AI content workflow

Built an agentic AI workflow using the WordPress REST API to automate blog-post and enterprise-post production.

Onboarding and documentation

Helped design and update platform onboarding and contributed to the Mintlify documentation experience.

Email marketing

Set up email templates and sending workflows with Resend.

Marketing operations

Automated roughly 60–70% of recurring SEO, email marketing, analytics, reporting, and related marketing work.